Ari Garcia




The musician Ariel Garcia (a.k.a “ARI”) was born in Buenos Aires. He started to get interested in music since he was a little kid. At the age of 7 he picked up his first guitar and tried to emulate the songs he was listening on the radio. Later on he started his musical formation studying classical guitar in different music schools and private teachers in Buenos Aires city. When he got 12 years old he took part in his first band (with band mates much older than him) and start playing in every club and bar in his hometown. When he realized that music is going to be his life he continued his studies, with focus on Rock, Blues, Jazz and Fusion. He collaborated with several bands while he was taking his courses, learning the basics on real life stages. Since then has been taking courses and training in everything he can get related to music and musical gear. Later, along with his brother, he founded a Custom shop for guitars and basses.


Since 1998, he's been teaching guitar lessons. Not only in personal one-on-one lessons, but in different private and public schools and academies . His courses are based is the "Berklee School of Music" teaching method, but with a different and unique twist influenced by his vast experience on stages and recording studios around the world, giving to the students what really works in “real life” rather than dry theory, with a fun approach and covering everything related to be a complete musician, embracing different musical styles including rock, pop, blues, jazz and more. One of his “strong” points, thanks to

his wide performing background, is the direction on students “ensembles”, In which students of different instruments take part and interact in a controlled environment, developing primordial skills for

any all round musician: team work, ear training, comping and soloing. Also he has specialized in teaching special techniques on electric guitar such as: hybrid picking, sweep picking, tapping, use of

Whammy bar among others. Teaching abroad: Because of his role as a professional musician he has traveled extensively and this has allowed him to teach also in different countries such as Brazil,

Mexico, UK, Germany, Spain, USA, Oman, Qatar, China, Japan and UAE. As sound technician, he has been in charge of setting up stages and live performances in different countries for different caliber of

artists. He has extensive knowledge of sound systems, connection and tuning up as well as everything related to digital recording.






He has been performing since the year 2000 with several solo artist around the world as a session musician. Also collaborated in many records, including composition and arrangements and artistic

direction in most cases. He has wrote many pieces of music for short movies and animations, having also collaborated in original music for documentary . From all those hundreds of studio hours,

At the same time, he has also developed a career in the entertainment industry for Hotels, performing as a solo artist, duos, trios and 4 or more pieces bands. This project has kept him really busy until the present with overseas tours. He has mainly performed in 5 star hotels (ShangriLa, Intercontinental,

Sheraton, Crowne Plaza, Hyatt, Four Seasons, Kempinski, Marriot), casinos (Casino Club), Cruiseships (Princess cruises), pub chains (Hard Rock Cafe, Soho Bar, True Colors), theaters, civic and traditional parties, Jazz festivals, etc... The versatility of styles he has developed, has let him be very successful on

different stages and in front of a wide range of audience. Being a showman by nature, he enjoys every single minute on stage, and he's constantly looking for the audience ́s feedback, making the This contact with the international music community, took him to get in touch with manufacturers all around the world, and give guitar clinics and product demonstrations, with many big names in the industry.


As an early adopter of Valeton, he has represented the brand in the biggest music shows in the world: NAMM, Musikmesse and Music China. Has been acclaimed as a very flexible and interesting musician, combining his South American roots with all those years and miles on the road coming to an unique musical fingerprint.


Regarding his relation with Valeton he said:


 “... Valeton has given me the opportunity to focus more on what I'm playing, and not so much in the gear... The pedals are affordable and sound great, small enough to carry anywhere and easy to setup... a great combo for a gypsy musician like me...


... Dapper is KILLER... I'd do any gig on the planet with that!..




After you see him performing and working live or in studio, you'll have no doubt that music is his ultimate passion.



Click here for more detail on his pedals.